khuveni1

Business Information


Business Name: Nu Africa Hair Industries
Website: www.curlculture.co.za

Nu Africa Hair Industries is a Close Corporation incoperated in 2013. The company manufactures and wholesales premium wigs and hair extensions to retail stores for the African market. Nu Africa Hair Industries currently manufactures 5000 wigs per annum from its mini factory situated in Benoni .The company is 100% black owned by Ms. Khuveni Sipula (Bcom Economics )and Mr. Sizwile Nkomo (Bcom Accounting ), who are the founding directors . The business was established by the founders after years of experience in importing hair extensions and wigs from China into South Africa. With the Chinese currency and Dollar increasing in strength and the South African Rand weakening over the years, importation increasingly become more expensive. As a result the founding directors saw the need explore the viability of manufacturing wigs and hair extensions locally. The decision to start manufacturing has been very successful as measured by the response from our retail clients and consumer feedback and the ability to better the Chinese prices.

Business Description

Nu Africa Hair Industries is a Close Corporation incoperated in 2013. The company manufactures and wholesales premium wigs and hair extensions to retail stores for the African market. Nu Africa Hair Industries currently manufactures 5000 wigs per annum from its mini factory situated in Benoni .The company is 100% black owned by Ms. Khuveni Sipula (Bcom Economics )and Mr. Sizwile Nkomo (Bcom Accounting ), who are the founding directors . The business was established by the founders after years of experience in importing hair extensions and wigs from China into South Africa. With the Chinese currency and Dollar increasing in strength and the South African Rand weakening over the years, importation increasingly become more expensive. As a result the founding directors saw the need explore the viability of manufacturing wigs and hair extensions locally. The decision to start manufacturing has been very successful as measured by the response from our retail clients and consumer feedback and the ability to better the Chinese prices.

How will you use the R100k prize in your business?

The 50K cash prize will go towards
1. R20 000 -New machine, with will almost double production. This will help us meet demand and be more productive
2. The 30 000- Raw material. Having R30 000 worth of raw material, will be a great relief to our cash flow problem as well as.

R50 000.00 in marketing and mentorship:
In our years in trading , we have had to focus of building the manufacturing business and a market ready product. While we understand marketing is key, our limited resources do not reflect our marketing aspirations.
1. With the R50 000.00 we would like to replace our DIY website, with a professional , interactive website.
2. We would like professional assistance with a social media strategy and content creation.
There are over 90 million selfies posts every day globally. This has accelerated the need for instant beauty as consumers of all ages want to be selfie – ready. The rapid rise of photo bases social media apps like Instergram and Snapchat has created a culture shift, in which consumers is not only visible all the time, but also viewing all the time. Our strategy to win with today’s digitally savvy consumers is constantly evolving – much like the consumers themselves – and continues to be grounded in consumer engagement and retention.

Business Monitoring.
We believe business mentoring would be key as we grow our business. The key areas we know we would benefit from mentoring would be.
Retail: Although we are wholesalers, our clients are retailors. Understanding how South African retail sector works in term of payment cycles, risk management, would be most beneficial to us.
Finance: We would be immensely in monitoring on how to get our financials investment ready, as we would like to approach funders such as the IDC in future.
Marketing: As mentioned above, we understand the importance of marketing. Having mentoring and professional advice on building a solid brand strategy that we can keep building on would be most beneficial to us

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